We can all agree that pricing your personal training services can be overwhelming. There’s no clear cut method or approach you can take. Rates vary based on your location, experience, and personal opinion. Because of this, there’s a large variety of pricing models to choose from.
If you’re unsure of what to charge your clients or what model to use, these 3 simple steps will help you find the right rate to earn what you're worth and build your business.
In general, there are 3 main pricing models you can follow, depending on your personal preference.
This pricing model works when you have an overload of clients to manage (50+ clients). Because of the high number of clients you choose to take on, you have to also dedicate a lot of your time doing heavy administrative tasks. On top of that, there is a lower level of connection, which might not be ideal for you or your clients.
If you choose to pursue this model, your rates will be lower given the lack of client connection.
Also known as celebrity training, pursuing this business model requires heavy expertise. You’d only take on a handful clients and charge high fees. Because of this, the expectations and the risks are high.
If clients are paying incredibly high rates, they will expect you to be heavily involved in their day to day life. So, where 1-to-many requires less connection and more admin work, high-ticket coaching stresses the trainer client relationship and needs constant attention.
If you’re looking for the perfect work-life balance, then this training model is the right one for you. You only take on a few clients (5-30 clients) and charge them on a monthly subscription basis. The subscription fee can vary from $100-$500 a month depending on your experience and preferences.
We recommend this type of model over high-ticket coaching and 1-to-many because it is the most sustainable. Lets put it this way: If you have 10-15 clients, and you charge them around $300 a month each, that’s 4,500 a month, which is $54,000 a year. To put things even more into perspective, according to ZipRecruiter, the national average for personal trainers is almost $50,000. Using this model will allow you to make north of just that.
The main takeaway: Yes, you can succeed with any of these models, but we like one-to-few because it guarantees a steady income.
Now that you’ve determined what model to use, you need to decide on what you’re going to actually charge clients.
The biggest principle here is that you should never charge per hour! You should aim to charge a monthly subscription fee, regardless of which model you choose. This will allow you to earn a stable income instead of facing the fluctuations that typically come with the seasonality of the fitness industry.
If you want to become a business-savvy trainer, you will avoid charging clients per session. This will help you avoid cancellations and the back and forth communication that can take up a large chunk of your time.
Instead, you should charge a subscription fee that can be based on and include the following services:
Implementing a subscription fee to your personal training model will help you stand out from the crowd. This not only benefits you, but your clients too, since you are able to spend more time focusing on program delivery and providing the best services possible.
To price your program delivery, calculate how much time you’ll be spending each week creating programs, managing consultations or messaging clients. Then, choose a number that you associate to your hourly rate outside of training (this can range from $10-$20).
For example, if you believe you’ll spend 5 hours a week in total and your rate is $10/hour - you would charge $50 per week or $200 a month. Then add on amount of live or in-person training sessions you plan on providing multiplied by your hourly rate to get your final package.
In this case, adding 4 sessions per month at $50 each would put you at $400/month per client. If you plan on offering more in-person sessions, you can reduce your program delivery fee to suit your needs.
While you may want to just get to the good part and start training your clients, pricing your services is just as important to ensure that your services are not undervalued. Creating different models for your clients is a dynamic process that may take some time to perfect.
A solid foundation is necessary, but you should make sure that the models you choose are not solely based on monetary factors, but that they fit your training style.
Now that you’ve chosen a business model and solidified your pricing, you should choose a platform to deliver your services.
FitDrive is an app that makes it easy for you to manage your clients and create custom programs that can be delivered in seconds right from your phone. You can keep track of clients’ workouts, progress, and schedule all in the same place, allowing you to create a professional training experience that your clients will value.
Also, be sure to follow us on Instagram at @myfitdrive to see other tips on growing your fitness business and using technology to improve the way you train your clients.
Stay Safe and stay fit,
The Fit Drive Team